Sarah is a Sydney-based independent public relations professional specialising in travel and tourism. She operates with the dedication and function of an in-house role, working closely with client marketing and operations teams for an integrated approach.

Sarah offers an agency alternative, with a personal, hands-on approach and is set up to work remotely and flexibly to fit in with client requests.

Sarah's experience in PR and communications spans the breadth of the travel and tourism sector, including in luxury lodges, regional tourism authorities, tour operators, cruise
lines and airlines. 

As a tourism specialist, Sarah Shields' contacts cover the full gamut of media in Australia and in high-end travel media in overseas markets. Sarah has established a network of
industry stakeholders and contacts as well as a thorough understanding of the travel sector. 

Services include media relations and strategies, writing and distribution of press releases, stakeholder relations, writing and editing including across website, blog and social content, media famils planning, pitching, coordinating and hosting.

Sarah's portfolio of complementary travel clients provides a central resource for media and offers opportunities for cross-promotion and inclusion in composite stories.

Clients benefit from Sarah's network of media and industry contacts and are assured that Sarah is personally handling their public relations.