highlighting individual property developments and group initiatives, supported by tactical releases to promote special packages.
Creating themed events around a product's key attributes is another effective way to tell its story to media. Events can deliver an experience of the product to a larger number of targeted media and influencers. Events are ideal for social media posts and inclusion in composite stories.
As a specialist travel PR, Sarah is in regular conversation with travel and lifestyle editors about story and photo opportunities with many options for dedicated features and inclusion in composite stories.
Sarah is a copy writer and editor, and creates content for blogs, websites, newsletters, social media and marketing collateral. Identifying story angles for blogs and stories is an opportunity to add depth to a product's history and cultural heritage, design, food and wine story, its people and its community of suppliers that make the story complete.
Allowing media to experience your product first hand is a prime source of publicity. With extensive contacts in travel and lifestyle media Sarah is well-positioned to continue to leverage media visits to the properties.
A picture tells a thousand stories and stories complete the picture. The power of stories is to add meaning and depth to the experience of a destination - or hotel, bar or restaurant - and to create a more personal connection. Stories told along a variety of themes create lasting memories and offer guests reason to return to discover more.