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ABOUT SARAH SHIELDS

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Sarah Shields is a Sydney-based public relations professional specialising in travel and tourism.

Sarah's experience in PR and communications spans the breadth of the travel and tourism sector, including in luxury lodges, regional tourism authorities, tour operators, cruise lines and airlines.

Services include media relations and strategies, writing and distribution of press releases, stakeholder relations, writing and editing including across website, blog and social content, media famils planning, pitching, coordinating and hosting.

As a tourism specialist, Sarah Shields' contacts cover the full gamut of media in Australia and in high-end travel media in overseas markets. Through travelling with senior editors and writers Sarah has developed close personal relationships that offer a high degree of editorial leverage.

Sarah works across a portfolio of complementary travel clients, offering opportunities for cross-promotion and a central resource for media.

A focus on travel and tourism has established a network of industry stakeholders and contacts as well as a thorough understanding of the travel sector.